Case Study: Vallée les Etoiles
Vallée les Etoiles is one of the oldest parks in the ResortNet portfolio. Since the 70s, these charming pinewood chalets in the Ardennes have offered guests an escape from daily life. It carries the name “Valley of the Stars” due to low light pollution at night, resulting in breathtaking night skies.
- Relation to ResortNet: Fully managed
- Services: Real estate, operations, bookings, marketing, customer & homeowner support, reservations system, cleaning management system, personnel training, finance, recruitment
- Number of homes: 190
- Average number of annual reserved nights: 80,000
- Home description: Hillside chalets with private terraces in nature
- Target group: Families with children and nature enthusiasts
- Special facilities: Indoor swimming pool, restaurant, bike rental
Since its acquisition back in 2018, ResortNet set out to fully manage Vallée les Etoiles with regards to operations, finance, IT, and marketing. By connecting the park to a broad network of booking channels and an established customer base, ResortNet was able to reach its benchmarks and turn healthy profits in the first year. Since then, a hands-on approach and personalized care for homeowners and guests alike, have turned the park into a stable asset that realizes robust annual growth.
In 2025 the park started extensive renovations, focusing on the restaurant (Brasserie les Etoiles), the swimming pool and the interior furnishings of the chalets. The restaurant has been updated from a technical and safety point of view, while the swimming pool underwent essential technical and renovation work, including retiling. Throughout the first half of 2025, the holiday chalets were scheduled for refurbishment and modernization to create a more contemporary and appealing aesthetic, better meeting the preferences of current and future guests.